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The All New 2023 Toyota Crown



Disruptive Design

Toyota Crown’s magnetic look is unlike anything you’ve seen before. With 5.8-in. of ground clearance, its elevated cabin sits higher than traditional sedans. And its sleek and aerodynamic shape gives Toyota Crown a look that immediately catches your eye. At first glance, its dynamically proportioned design gives it an elegant and streamlined appearance. And the sharp line of the Daytime Running Lights emphasizes its contemporary grille, while its refined taillight flows across the rear to complete this sedan's bold all-new design.

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Elevated Cabin With Memory Seats

Toyota Crown’s driver-focused cockpit creates an instinctual connection between driver and machine. Inside its elevated cabin, Toyota Crown features sophisticated soft-touch materials, elegant bronze-colored details and available leather-trimmed seats. The standard power-adjustable driver’s seat dynamically adjusts in 8 different ways—remembering your ideal driving position for enhanced comfort and additional lumbar support. Meticulously crafted to the highest standard, Toyota Crown’s premium cabin heightens your senses the moment you get behind the wheel.

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Heated and Ventilated Front & Rear Seats

Bringing some warmth to winter drives, Toyota Crown features standard heated front seats. And available ventilated front seats help you keep your cool on hot summer days. Toyota Crown’s premium feel stretches back to the second row with available heated rear seats—providing maximum comfort for all riders

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All-New Hybrid MAX Powertrain

Underneath Toyota Crown’s cutting-edge design is an all-new available Hybrid MAX powertrain. This available powertrain pairs Toyota Crown’s 2.4L turbocharged engine with electric motors—generating an exceptional 340 combined net horsepower with 400 lb.-ft. of torque. The dynamic placement of the electric motors between the engine and transmission allows for power to be transferred without any lag. The result? 0 to 60 in 5.7 seconds. So, whether merging onto the freeway or driving down city streets, the second you feel the instantaneous torque across the powerband, you’re ready to take on the day.

Toyota Crown XLE and Limited are equipped with a highly efficient hybrid system that features a newly developed, high-output bipolar nickel-metal hydride battery. With an EPA-estimated up to 41 mpg combined rating * and 236 combined net horsepower, Toyota Crown’s remarkable combination of power and efficiency raises the bar for its class.

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Driving Confidence

Advanced capability, standard. Toyota Crown’s standard All-Wheel Drive (AWD) system automatically supplies power to the rear wheels to help improve traction. The all-new Hybrid MAX powertrain with Full-Time Electronic All-Wheel Drive adjusts between a 70/30 and 20/80 front-and rear-wheel power split for more precise control, while the traditional hybrid powertrains use Electronic On-Demand All-Wheel Drive to send up to 80% of power to the rear wheels for more muscle, or automatically operate in FWD mode to optimize fuel efficiency. When driving through less than perfect road conditions, both advanced systems give you the peace of mind to power through.

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Digital Key Capability

With a Remote Connect subscription, this app lets your smartphone and smartwatch act like your key. You can lock/unlock doors, heat up the cabin on cold winter mornings and even share your keys with a friend—all from inside the app.

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Wireless Charging

Toyota Crown’s tech-focused cabin was designed to be completely wireless. With an intuitively placed charging slot in the center console, simply place your Qi-compatible device down and the battery will start charging up.

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Panoramic View Monitor

When you’re parallel parking downtown or backing out of a spot in a busy garage, Toyota Crown’s available Panoramic View Monitor uses cameras on the front, sides and rear to display a panoramic overhead view of what’s going on around you.

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Advanced Park

Toyota Crown’s available Advanced Park makes fitting into a tight spot as simple as pressing a button. Just sit back, take your hands off the wheel and watch this advanced system work its magic.

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Interested in the 2023 Crown?

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